Check out my IMDb profile please- lets try and get the rating up a bit 🙂


Believe in Children Campaign (2007)

  • Aimed to challenge public perceptions and demonstrate that Banardos has practical solutions.
  • Challenge preconceptions of children.
  • Tackled stereotypes such as teenage pregnancy and disability

‘He told his parents to f**k Off’


  • Concentrating on the image
  • Threatening- close up
  • Serious expression, eyes looking straight at you
  • Vague situation
  • Dark clothes
  • Swearing- shows the reality
  • Police mug shot
  • Emotionless
  • Short hair- skin heads- yobbish
  • Challenging stare
  • Red eyes
  • Safe option- younger actor

Video Campaign

  • Speed of cuts increase
  • Repetitive
  • Blur
  • Mid shot- highlights posture and facial expression
  • Sound- diegetic- realistic (Sound of slap/crying)
  • High angle- puts her in a vulnerable position
  • End comes first- needs money for drugs hence the robbery
  • Prison doesn’t solve anything
  • One sided
  • Girl is more vulnerable

Folk Devils and Moral panics- Stanley Cohen

Moral panic- the intensity of feeling expressed in a population about an issue that threatens the social order.

Folk Devils- People who are feared as a threat to societal values and interests.

Characteristics of Moral Panics according to Goode and Ben-Yehuda

  • Concern
  • Hostility
  • Consensus (wide spread concern)
  • Disproportional (disproportionate to the actual threat)
  • Volatility (tend to disappear as quickly as they appeared due to a wave in public interest)
  • Reaction outweighs the actual threat.

Examples: hoodys, Contemporary video game industry, witch-hunts.


The press exaggerates the folk devils and thus keeps the panic going, but you need a collective identity in order to do this.


Dick Hebdige studys ‘sub culture’ the meaning of style (1970) examines how young people construct their identity through fashion and musical influence e.g. Emo, goth, scene kid.

Looking at examples from the written press, the representation of youth culture varies across different types of newspapers, mainly national and regional. The national papers seem to contain predominantly negative stories such as bullying, stabbings and general lack of respect. The use of emotive language and plosive alliteration make the headlines sound harsher and more serious, in many ways creating folk devils and moral panic as one example of negative behavior is exaggerated to include the whole of the nations youth. On the other hand, regional press creates a much more positive representation of youth culture reporting on stories of success in school or hobbies, therefore improving not only the representation of youth but the representation of the area. Although national papers do seem to represent the positive stories about youth, they seem to represent the positives as an exception to rule.


After recieving the feedback from our original CD cover, it became apparent that we needed to ensure that the CD cover followed some of the conventions that are used in ‘The Script’s’ previous CD covers. This lead to almost a complete change in ideas. Firstly we decided to use a mixture of real life images and cartoon images.

As we cannot use any images or pictures etc that we did not take ourselves, I set to work drawing the cartoons to go on the cover. The drawing featured on the back cover is a man holding a broken heart with a rainbow coming out of it. I got this idea from the album cover of their self entitled album ‘The Script.’ (As seen below). I noticed that although a man was featured in it, we do not see his face so I decided to carry that theme over into our drawing.

From this album cover I also noticed how the background included a mix of nature and man made items. The main background is taken up with an image of the sky, giving the cover a light and airy feel. However at the bottom of the piece there are roof tops and factory chimneys with smoke coming out giving it a much more polluted feel. We decided to incorperate this idea onto the back on the cover.

In order to create this we our own images we began looking through previous photos taken on holidays etc which either include the sky or a heavily man made area. In the end we ended up taking both out of one image. I took the orginal image (as seen below) a few weeks ago of Checkpoint Charlie in Berlin. I thought this picture may be apt as the sand bags at the front and the dark coloured tarmac have quite an industrial like feel.

After choosing the image we then had to cut it down and edit the colours slightly to make it more eye catching. I used a mixture of Preview, iPhoto and Adobe Photoshop to edit the image. Firstly I used Preview to cut and select the specific areas of the photo that we needed, I then use Photoshop in order to cut out the areas in the photo which we didn’t need (specifically around the sand bags). Once we had the specific parts of the images that we needed I imported the photos into iPhoto in order to edit the colour and contrast on the pictures in order to make them stand out more. We thought that it was important that the CD covers are eye catching so that people can see them clearly if placed with other CD’s/digipacks.

I repeated these steps to create the sky in the background. Yet again I used the background from another holiday photo (as seen to the left). After I had cut out the area of sky that I wanted I then edited it to make it look a lot brighter and hopefully more professional.

The first part of the Digi-pack that we completed was the back cover. We used the sky for the background, with the cartoon man sitting on the wall in the foreground, with the rainbow coming out of the heart up to the right of the cover. We decided to keep this rainbow as a key theme throughout the digi-pack. To complete the back cover we added a song list, bar code, Parental advisory sticker (due to swearing in the songs), some terms and conditions and the record companies logo.

We carried on the theme of the back cover onto the spine, using the sky for the background and the rainbow in the foreground. Once these were added we then added ‘The Script’ and the number for the album on the side in order to conform to the conventions of a CD cover.