- Aimed to challenge public perceptions and demonstrate that Banardos has practical solutions.
- Challenge preconceptions of children.
- Tackled stereotypes such as teenage pregnancy and disability
‘He told his parents to f**k Off’
- Concentrating on the image
- Threatening- close up
- Serious expression, eyes looking straight at you
- Vague situation
- Dark clothes
- Swearing- shows the reality
- Police mug shot
- Emotionless
- Short hair- skin heads- yobbish
- Challenging stare
- Red eyes
- Safe option- younger actor
Video Campaign
- Speed of cuts increase
- Repetitive
- Blur
- Mid shot- highlights posture and facial expression
- Sound- diegetic- realistic (Sound of slap/crying)
- High angle- puts her in a vulnerable position
- End comes first- needs money for drugs hence the robbery
- Prison doesn’t solve anything
- One sided
- Girl is more vulnerable
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